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What is Digital Marketing and how does it work?

Updated: May 6, 2022

Digital Marketing is, in simple words, no other but the art of reaching out to your consumers using digital channels. Like conventional marketing, there are different types of strategies that you can use to succeed with it.

Sebastian Herrera The Digital Marketing CEO
What is Digital Marketing, and how does it work?

In today’s world, being online is by far an essential success tool for a business, company, hobby, or any other activity whose primary goal is to be presented to others massively. Therefore, it is not a coincidence that Digital Marketing is called the best marketing tool created up to date due to its capacity of reaching massive numbers of targeted people and its invaluable ability to give immediate and live feedback on our strategies.


Nowadays, if you are not online, you don’t exist, but with the accelerated pace of digital and technological changes, there might not be enough; you need to be found. Otherwise, you are most likely losing business to your competitors who are doing a much better job using this incredible tool.


Think for a second about your actions every time you're looking for information about anything? Think about how you got here? By realizing how you did it, you are only giving more strength to the thesis of how everything we do nowadays is related to searching in the digital world.


But how does Digital Marketing work?


The first thing you need to know is; that Digital Marketing is more than you can see with the naked eye. Like many other things in the digital world, Digital Marketing works silently, taking under consideration a combination of efforts acting to achieve a common goal, to bring more traffic to your website so you can rank better in the SERPs (Search Engine Result Pages) and ultimately bring better results to your business, whether it is more sales, more leads, more subscribers, or more of the specific goal you are looking to achieve.


Some of the key areas used in Digital Marketing are:


1. SEO

2. SEM (Pay Per Click)

3. Website Marketing

4. Content Marketing

5. Social Network Marketing

6. Email Marketing

7. Affiliate Marketing

8. Video Marketing


Each of them is worked individually and as part of a more extensive strategy; they are all interlocked throughout keywords, specific content, audiovisual content, and more.

In the Digital Marketing world, you will be making sure all the areas and platforms of your media channels are consistent. All your content is targeted correctly, and all your SEO efforts are focused on the same keywords and main subjects.



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